Last updated: August 19, 2024
Applelux (“we”, “our”, or “us”) values your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, store, and share your information when you engage with our website, products, and services, and describes your rights and choices concerning your personal data.
By accessing the Applelux website and using our services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect personal data in several ways, including:
1.1 Information You Provide
- Account Information: When you register an account, we collect your name, email address, contact number, and any other details required for account creation.
- Payment Information: When you make a purchase, we collect billing details, shipping address, and payment method information. We do not store your full credit card details; this information is securely processed by a third-party payment processor.
- Customer Support: If you reach out to us for support, we may collect details of your inquiry, as well as any additional personal information you voluntarily provide.
1.2 Automatically Collected Information
- Device Information: We collect information about the device you use to access our services, including IP address, browser type, operating system, and device identifiers.
- Usage Data: We collect data about how you use our website and services, including pages viewed, links clicked, and browsing duration.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing behavior, preferences, and interactions with our site. This helps us enhance your experience and personalize the content we show you.
2. How We Use Your Information
We use your personal data for the following purposes:
2.1 To Provide Our Services
- To process orders, facilitate payments, and deliver products.
- To manage and maintain your account, authenticate access, and provide customer service.
2.2 To Improve Our Services
- To understand how users interact with our services and improve site functionality and user experience.
- To analyze performance and troubleshoot issues for better service delivery.
2.3 For Marketing and Communications
- To send promotional materials, updates, and special offers based on your preferences, with your consent.
- To communicate with you regarding your account, purchases, or support inquiries.
2.4 For Legal and Security Purposes
- To protect against fraudulent, unauthorized, or illegal activities and to maintain the security of our website and services.
- To comply with legal obligations, regulatory requirements, or court orders.
3. Sharing Your Information
We may share your personal data under the following circumstances:
3.1 With Third-Party Service Providers
We may share your information with third-party service providers who perform functions on our behalf, such as payment processing, order fulfillment, hosting services, analytics, and marketing support. These providers are bound by confidentiality agreements and are not permitted to use your information for any other purposes.
3.2 Legal Compliance and Protection
We may disclose your information if required to do so by law or if we believe such action is necessary to:
- Comply with legal obligations or government requests.
- Protect and defend our rights, property, or safety, as well as the rights, property, or safety of others.
- Investigate and prevent fraud or security issues.
3.3 Business Transfers
If Applelux undergoes a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal data.
4. Data Security
We take the security of your personal data seriously and employ various technical and organizational measures to protect your information from unauthorized access, loss, or misuse. This includes encryption, secure servers, and regular security assessments. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
5. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, as described in this Policy, or to comply with legal, regulatory, or contractual obligations.
When your personal data is no longer required, we will securely delete or anonymize it, ensuring it is no longer identifiable.
6. Your Rights
You have the following rights concerning your personal data:
6.1 Right to Access
You have the right to request access to the personal data we hold about you, along with details on how we use it.
6.2 Right to Rectification
You can request that we correct or update your personal information if it is inaccurate or incomplete.
6.3 Right to Erasure
In certain circumstances, you have the right to request that we delete your personal data, subject to our legal obligations to retain certain information.
6.4 Right to Restrict Processing
You can request that we limit the processing of your personal data in certain circumstances, such as when you contest the accuracy of the data.
6.5 Right to Data Portability
You have the right to receive a copy of the personal data we hold about you in a structured, commonly used, and machine-readable format, and to transfer it to another data controller where feasible.
6.6 Right to Object
You have the right to object to the processing of your personal data for direct marketing purposes.
7. International Data Transfers
Applelux operates globally, and as such, your personal data may be transferred to, processed, and stored in countries outside of your country of residence, including countries that may have different data protection laws. We ensure that such transfers are in compliance with applicable data protection laws and that appropriate safeguards are in place.
8. Children’s Privacy
Our services are not directed toward individuals under the age of 13, and we do not knowingly collect personal data from children under 13. If we become aware that we have collected personal data from a child under 13, we will take steps to delete such information from our records.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We encourage you to review this Policy periodically to stay informed of how we are protecting your information.
10. Contact Us
If you have any questions, concerns, or requests regarding your personal data or this Privacy Policy, please contact us at:
- Email: sale@appleluxe.store
- Phone: (+27) 31 110 0413
- Address: Mangrove Center, North Beach, Durban, 4001